How to Seek Sites to Reciprocate Links With

Good link building is a fine intricate line weaving through the internet. We all know that linking to sites that compliments yours are a sure way to get a better ranking with the search engines. Here is another innovative way of finding good links. But first let’s put some guidelines down for good linking etiquette.

Before asking for links make sure that you:

1. Have a link ready before asking for linking back to you.
2. Supply the location of the reciprocal link
3. Make it easy for them. Give the link text to use – you can even supply it in html so it is just for copy and paste
4. They have a links page
5. Supply all necessary information to make it easy for them to link to you.

How to get link partners.

1. Search the major search engines with your target keywords.
2. Visit those pages that came up.
3. Make sure these sites compliment yours.
4. Look for sites that are not in strong competition with you.
5. Ask the site owners if they are interested in linking to you.

Why is this system good?

1. You found these sites through keywords via the search engines.
2. The search engines are telling you that these sites are good because they rank well.
3. Links to these pages are important to you because of the relevance of keywords.

How to ask for a link

1. If possible try contacting people by voice instead of email
2. People are more inclined to respond to your request when you spoke on phone
3. Ask permission to link
4. You might state that a link back is not required but would be appreciated
5. If you have permission, link to them and confirm the linking by email.
6. A warm personal phone call goes a lot further than simply an email.

By using this strategy you are linking to sites in your niche and your links will be high quality links. There are lots of other ways and you need to use your imagination.

Building Popularity Through Site Linking

So you’ve built a web site with rich content, high technical quality, and user friendly accessibility. You developed your site to be search engine friendly, registered your site with the major search engines, and launched your site. Still, you complain, no visitors. What’s a website owner to do. Many SE advisers suggest that you create as many links from and to other sites as possible. Subscribe to reciprocal link sites where they list your site in exchange for your listing theirs. We believe this is a dangerous policy, one packed with enough flaws so as to be fatal.

Let’s go over some basic SE design concepts before I go further. In this article I make the assumption that you have designed your site to be search engine friendly by creating top quality content in a technically well developed site. I further assume that you have submitted your site to Google, MSN, and Yahoo at the very minimum. These actions alone will begin to produce results within 60 to 90 days. Nothing stellar, mind you, but traffic nonetheless. But this is not enough. One must create links from reputable sites to your site in order to increase the search engine’s robot’s understanding of site popularity.

The major search engines documentation suggests strongly that one significant component of ranking is the number and importance of sites linking to a particular page, generally the index.html or home page. The number of external links to your site is only a part of the equation. The links must come from “important” or relevant sites. Creating external links to your site, therefore, is a critical piece of search engine optimization but the qualifier of importance is crucial. This is why we discourage linking to external reciprocal link sites. They simply lack importance. They are generic catch-alls designed to trick the robot crawler into thinking that there are hundreds of sites linking to you while, in fact, the robot isn’t as dumb as one might think and sees through this deception with ease.

So what is one to do? Create important incoming links. Of course, state the obvious. Well, in fact it is relatively easy to do so. You are an expert in your field so share some of that expertise with others with absolutely no expectations of improving your business. Share for free. Put your ideas out there for people to read and discover. The simplest way to do this is to write for on line Zines such as eZine. There are many such services each with slightly different requirements but the important thing is that these magazines draw upon the expertise of people just like you to share freely with their readers important information about their industry or service. Without exception, these Zines let you post contact information and create clickable links to your website. Should your article be accepted for publication (the reputable or important sites are actually quite picky) the external link you created will be live for as long as that article remains live. I find that by sharing my knowledge with others about 30% of my site traffic comes from clicks on article links. This translates into a significant portion of my business.

Another source of external links is to ask your visitors to link to your page. A brief statement at the bottom of an article can politely ask visitors to link to your site. A brief statement like, “If your found this article (information, topic, etc) helpful, please consider linking to this page,” is generally enough. You might also want to make it a clickable link taking your reader to a page with linking instructions but this is optional. There is one important caveat to keep in mind. You must be careful to avoid linking to a “bad link neighborhood!” Such a link can cause your page ranking to plummet like the stock market at the start of a bear market. The Bad Link Neighborhood is just a page on a site dedicated to external links, a page whose only purpose is to exchange links for improving search engine rankings. A link on such a page diminishes the importance of your site because it is seen as a subterfuge to the search engine robots. So, while asking for links is good it has some significant drawbacks that can actually be quite harmful. Monitor the links to your site and ask that harmful links be removed immediately.

Finally, some search engines place a great weight on the age of the external links to your site. The older the link the more important that link becomes. The best advice I can give is to look for links from important sites (generally higher ranking sites themselves) and try to place links that will age well.

A Beginners Guide to Link Building

Link building is an essential ingredient in ranking your website highly on the major search engines. There, now that we’ve got that brilliant grasp of the obvious out of the way let’s move on to what you can do to actually create them. Before we launch into the nitty-gritty of link building, no beginners guide would be complete without a brief explanation as to why links are important and the different elements of them. Being a beginners guide this won’t be an entirely complete list but it will be enough to get you going on the right path. Understanding what you’re trying to do will help you do it better and more importantly, understanding the “why” of the situation will help you stretch your tactics outside of this and other articles on link building.

Why Are Links Important?

To put it simply: a link is a vote. Every link pointing to your site from another website tells the search engines that the other site finds your resource valuable and thus, the engines read this as a vote for your site. So it must be about getting tons of links and you’re done right? Wrong. This is incorrect as …

Not All Votes Are Created Equal

Unlike your own vote in an election, some votes are worth more than others and some votes are worth SIGNIFICANTLY more than yours (unless of course you’re a content writer for the Google.com domain in which case you obviously have the top vote). The basic factors that affect a link’s value to your website are:

The site strength – the strength of the site that is pointing to yours is a significant (and historically abused) factor in the valuation of links. In the absence of other easily-visible criteria let’s look at PageRank as a key valuation of a site’s strength. If a site with a PageRank 8 links to your site, this vote is worth significantly more than a link from a PageRank 3 site. This is because a PageRank 8 site is, in Google’s eyes, a more important site than the PageRank 3 site.

Relevance – the relevance of a site linking to you is, if anything, more important than a site’s strength. If you run a bed a breakfast in Utah a link from a PageRank 3 bed and breakfast will be worth more than a link from a PageRank 5 web design site. This area is a bit grey in that it relies on the engine’s ability to determine what is relevant and what is not however we’ve seen evidence that this area is strong at this stage in the game and is only becoming more important over time.

Anchor text – the actual text used to link to your site is extremely important. I’ve seen extremely strong sites get beaten out by weak ones simply due to the poor use of anchor test. If you’re building links to your site be sure to include your keywords in the text that links back and, if possible, the exact phrase you are trying to rank for. At the same time, you can’t make all your anchor text exactly the same – how can that possibly look natural?

Position – the position of a link on a page and the number of other links on that page impacts the value of a link. A link in the footer of a page is given less weight than a link near the top, a link in the content of a page is given more weight than a link in a list of links and a link on a page with 50 other links is given less weight than a link on a page with only a few other links. If we think about it – this makes sense. All of these things indicate whether the site with the outbound links actually intends for one of their visitors to click the link or not. From an engine’s perspective – the more it appears that a site wants a link to be clicked on, the higher the weight that link (or vote) is given.

Admittedly there are a number of other factors but this is a beginners guide. Following the considerations above will insure that as you make each link decision – you’re odds of making the right choices will be significantly higher than if you ignore them. Ignoring them may not get you penalized or banned but it will make your task far more time consuming as you secure less valuable links and thus need to build far more than following he right methods.

So far we’ve covered briefly the why of link building, now let’s get into the real-life, here’s-how-to-do-it side of things. Below I’m going to cover three of my favorite link building tactics. These are tactics that apply to virtually every scenario. The number of ways to build links is only limited by your imagination however and this should not be viewed as a comprehensive list. This is, after all, a beginners guide and I’m trying to list the tactics that apply to virtually every scenario.

Side Note: Reciprocal Link Building

I’m not going to count this as one of my favorite and so it won’t count as one of the three noted above and I’ll only touch on it briefly. There have been a number of assertions that reciprocal link building is dead. This is simply not the case. I have seen and competed against sites that were very successful with reciprocal links as their primary link source.

The problem with reciprocal links isn’t so much in their value which does seem to be a bit lower than non-reciprocal links however often more easily attained. No, my problem with reciprocal links is in the management. Unethical webmasters’ removing links after you’ve put the link up to them, sites expiring and not being renewed, sites getting penalties of their own due to their bad tactics are all inconveniences the reciprocal link manager must deal with.

As an SEO company, a huge issue we faced was leaving our clients with this task after a campaign was over if they decided not to go on a maintenance package. Non-reciprocal links may be a bit harder to attain in some cases however that issue is much easier to overcome than the sum of all these issues.

And now on to the top three …

Articles

If you’re paying attention as you read this you’ll probably have guessed that I’m a fan of article writing as a link building method. If you look to the “about the author” section you’ll notice a link to the Beanstalk site (and if you don’t, well … let me know as somebody’s stealing it without permission). While I genuinely enjoy writing and sharing my experiences with others – the purpose of getting the article distributed is primarily as a link building tactic, secondarily as a great source of qualified traffic and thirdly for my own enjoyment.

You are an expert in your field. Who knows more about your business than you? So share. Writing an article may not be easy but it is rewarding. If you can’t think of a topic, think of what you get asked. If you’re asked common questions repeatedly then chances are, it’s a good topic for an article. I often get asked about link building, and you’re reading the result.

Once the article is completed you need to get it syndicated. Using an article submission [http://www.articlesender.com/] service is a simple way to get your article out to a large number of publishers quickly. On top of this you’d do well to seek out specific sites in your field using one or all of the major search engines to find highly relevant sites that accept articles and submit to them.

And oh, don’t forget an “about the author” section. 🙂

Directory Submissions

Directory submissions are likely the most painful of the link building tactics you’ll employ. Why? Because it’s tedious and time-consuming work. To be done right directory submissions must be done manually, the titles and descriptions must be tailored to the specifications of the directory in question and often, you’ll have to decide if a review fee is worth it.

While there are a good many directories that accept free submissions there are also a large number that’s require a review fee. The fee can range from a few dollars to a few hundred. If you see that a directory has a low PageRank, is general in it’s nature (i.e. it isn’t about your specific field) then it likely isn’t worth more than a couple dollars if that. If the site is strong, and strongly related to your site then it’s obviously worth more.

There is no hard-and-fast set of rules for how much a listing is worth. I’d recommend to start your hunt for directories (don’t forget the topic and/or region specific ones), submit to all the free ones and make a list of all the ones that require a fee. After you’ve gotten a solid number in you “needs to be paid list” you can get a general idea as to what’s out there and what you can get and for how much. This will enable you to make solid choices knowing what all your options are.

Forum Posting

I just know I’m going to get a couple comments and/or emails for listing this as a link building tactic but if it’s done right there’s nothing wrong with it. Forum and blog posting got a bad reputation as a link building tactic when it came under huge abuse by unethical webmasters spamming forums with useless garbage just for a link. They even went so far (and still do) as sending out spiders to automatically submit posts. To this end, I have to agree that it’s a bad tactic however …

If you’re seeking out forums related to your site, reading the threads and responding with solid advice or with questions and not just firing off some sales-pitch then you’re doing what you’re supposed to be. Another perk to this is that, like articles, if you do this right you’re gong to see traffic as well and what more can you ask from a link building tactic than traffic as well as links.

Conclusion

Above we’ve covered the basics of link building. As I’ve noted repeatedly, once you’re done reading this and applying some of what you’ve read you’d do well to read other articles, forums and blogs. This isn’t a complete breakdown of everything link-related (that would be a full book) but it will keep you out of trouble and save you countless hours of wasted time getting poor links that haven’t held value since 2003.

Is Content Really King? – The Power of Links

On-page content and optimization by itself is no longer enough. Unfortunately, link popularity has become a dominant factor in deciding who ranks the highest within the major search engines, especially within Google. If a competitor of yours is both optimized for the same target search terms and has a higher quantity and/or higher quality of back links, they are going to outrank you: period. Even if your website is perfectly optimized for an extremely niche search term and no other site in the world even mentions your exact phrase, you may still have trouble finding your website if you do not have at least a few back links to “validate” your website.

If it came down to a contest between on-page optimization efforts against link building efforts, links would win hands down. You may find it shocking to hear a President of an optimization firm saying such a thing, but its true. I would challenge anyone to outrank a website that has a massive number of quality back links by using on-page optimization efforts alone with zero link building efforts. Whereas, you can easily outrank a website that is extremely well optimized by focusing heavily on link building efforts. An interesting example is Apple.com. One of the most important elements of optimization is to place the target key phrase within the meta title tag. However, search for the word “computers” on Google and you will find Apple.com on the first page of results. Apple does not even mention the word computers in their meta title tag. How is this possible when there are literally millions of competing websites that are aggressively trying to show up for this term by applying various optimization efforts? The answer is that Apple.com has a superior volume of back links (over 70,000 in Google alone). And a large percentage of these links include the word computers within the anchor text (i.e. Apple Computers, Mac Computers, etc.).

Does this mean Optimization is dead?

The answer of course, is no. Search engines still love websites that have tons of fresh and relevant content. It is the basis of what search engine results are all about. Copywriting fees are worth every penny when it comes to adding well written descriptions of your products and services onto your website. Professional optimization companies still flourish because of the success they bring to their clients through increased rankings and traffic. For optimum results, you need both optimization and links to succeed today.

It’s not just the quantity of incoming links, but the quality and relevance of the websites from which they come, as well as what words are used within the visible text portion of the hyperlinks, i.e. “anchor text.” Reciprocated links have less value than they use to and can potentially hurt your rankings if you are exchanging with too many unrelated websites, i.e. bad neighborhoods. One-way links are the best links.

During the last few Search Engine Strategies conferences, I could not help but notice an increasing number of link-related workshops, including a class dedicated to purchasing text links. Matt Cutts, official spokesman and software engineer for Google shared how he personally believes that buying links is like a politician buying votes and that incoming links should only grow naturally. He shared that the best way to receive incoming text links was to offer something truly helpful and/or unique and interesting to the public and that this would generate free unsolicited, incoming links without even asking. He offered some extreme examples of very creative websites, which caused a national media stir. Within minutes frustrated attendees spoke up about how the search engines started this whole thing by giving too much criteria to links in the first place, and that buying links on other sites (be it through banners or text links) has been a conventional form of advertising well before Google even existed.

Some commented that if Google was considering penalization for sites that buy or sell links, they should start with Yahoo, since Yahoo earns a good portion of their income from selling paid text links (i.e. $299/year directory listings). Interesting enough, Google actually recommends on their website that you submit to directories such as Yahoo.

I am sure that a majority of website owners today would love to come up with creative ideas that would generate a ton of unsolicited media attention. The truth is that coming up with something exciting to say about reverse vacuum pumps, or single-mode fiber optic tool kits, or Batesville real estate is easier said than done. Most of the clients we work with offer clear and simple information about their products and services. Waiting around for other websites to give them free, one-way text links may very well result in additional years of continual poor search engine rankings and a lack of sales.

So how do you build back links? Below is a short list of some of the most common ways to increase your back links:

– Offer something truly helpful that may inspire others to link to you without even asking.

– Hire a website positioning firm to help you write and distribute press releases and articles to thousands of sites.

– Ask business partners, vendors, distributors, family members, golf partners, etc. to link to you.

– Ask non-profit organizations if they would post a “contributor” link to you in exchange for a small donation.

– Offer quotes and testimonials to sites you are comfortable with in exchange for a direct link to your site.

– Exchange links with websites (but stay within your industry and away from automated programs).

– Purchase text link ads (costly, typically $20/month each and up – but may be worth it for the right industry).

– Submit to quality directories whose listings are known to show up as valid back links (excellent value).

Do you need thousands of links? Not necessarily. You may not even need hundreds. Everyday, we perform competitive back-link research and people are often shocked at how little it would take to rise above their competitors. Even if you are in a fairly competitive industry, there are often select search terms that may be far less competitive than others. This is why it is helpful to partner with an experienced search engine positioning company who can aid you in strategic decisions.

Build Quality Back Links to Your Website

As any experienced webmaster will tell you the search to increase traffic to their website is a never ending one. Acquiring backlinks to your website is a great way to increase your traffic but as webmasters gain internet marketing experience they quickly realize that getting someone to provide a quality link to their website is no easy task.

There are a number of link building services on the internet geared towards “automating” your link building campaign, or promise “1000’s of backlinks to your website instantly”.

I have tried many of these services during my first steps in online advertising and have made a few conclusions about what these sites actually provide:

Sites in these exchanges are generally brand new or of low quality. Ask yourself, do you see CNN or Google available for a link exchange at these sites?
Links pages for the sites in these exchanges are uncategorized search engine SPAM. Ask yourself, how valuable is a link from a page with 100’s of other un-related links on it to your business? There are exceptions to any rule but my experience has shown that there are very few “valuable” links to be gained from a link exchange site. The time you spend searching for these few golden nuggets would be better spent adding content to your website.
Links pages are either not linked from the home page or are buried so deep in the site linking architecture that they are virtually unfindable. You aren’t going to see very much traffic from that.
A massive burst of backlinks to your website is a red flag with the search engines and may cause you to drop in the rankings actually reducing the traffic to your website, the exact opposite affect you originally wanted.
Your email inbox is full of link request SPAM from the link exchange site. More often than not it is a waste of time to even view the site requesting the exchange. People seem to be more concerned with page rank in a link exchange than the actual traffic potential or content relevancy of the link and that’s misguided at best.

It may be a good idea for a brand new website to join a link exchange to get a few relevant backlinks to their site if other quality sites from the same industry are available for an exchange but for an established business I would steer clear of this strategy.

Remember, Nothing is Free

Nobody is going to give you a valuable link on their website for free. It is like taking money out of their pockets and handing it too you just because you sent them an email asking them too.

A webmaster that has built up their website to the point where you would like to see your link on their site has done their homework and hard work to be the desirable link partner that you see.

If you are not working diligently at making your website link worthy through original content, a unique tool, or a valuable service then I’m afraid you are going to have a hard road building quality backlinks. If you really want to climb to the top of the search engine rankings you will have to have people link to your website unsolicited.

Ask yourself, should I be spending 8 hours a day mining up and sending link requests just to have them rejected because my site is no good? Wouldn’t that time be better invested in improving your website so that you are the one being solicited for exchanges?

Fact: High quality, high traffic websites (ie. where you want your link to be) have no need or desire to trade or silicit links to their site.

While they may purchase a few strategic links to boost their search engine rankings or increase their overall site traffic you will not find too many information hubs that seek out reciprocal links. The fact is they can sell that “linkspace” as advertising so why would they reduce their earning potential to help you out?

Great Ways to Get Unsolicited Backlinks

The good news is that it is not all doom and gloom building links. You simply need to arm yourself with the right tools and then actually do the work.

Write articles in your field of expertise and publish them in article directories with a link to your site in the author resource box.
Directory Submissions
Post in Forums in your industry. A great way to build relationships, links and referrals.
Write a Blog about your industry and run the blog from your domain. Suggested Blog Software – WordPress
Run a Topsites or Banner Exchange in your industry. These types of exchanges have a small banner that must be placed on member websites to track statistics. You can include a link to your site in this button code. This method is not applicable to all industries and may hurt your credibility in some.
Offer a unique tool or service from your website. Preferrably a free one. Provide HTML form code so webmasters can insert your tool into their websites if possible.
Run a niche links directory with categories related to your main website topic and link it to your home page with the name “partners” or “resources”. You will get a lot of SPAM from unrelated sites that you will have to reject but you will get a few golden nuggets. You will also find that many sites will place the reciprocal link on their site and not remove it even if you reject them since most links manager scripts will check for your reciprocal prior to accepting a link request into the database for approval. I have worked out a number of side deals with websites after they solicited a reciprocal links request. I may not have liked the links page they offered to place my link on, but I know they are interested in an exchange and if they have a webpage that suits my site better strategically I will send them an email. They may reject your request but it sure beats “cold calling” webmasters through email. Remember to make your links directory attractive and easy to find with some form of built in search if possible.

You will notice that all of my suggestions for ways to build quality backlinks require work on your part to implement. Sorry there is no way around this, as it should be.

Link Development: The Super Hero for SEO

Link Development takes a major role in having your web site rank well in the search
engines. Many web masters as well as SEO companies overlook how important it is
to have a good link development campaign going for their web site. This article
consists of 3 major topics; What is Link Development, Finding Link Partners and
getting the max. potential from each one of your links, and Proving the power of
Link Development which are meant to give you the basics of running a good
campaign that will boost your rankings in search engines.

What is Link Development?

Link Development, also known as Link Popularity, is a term used to describe getting
other web sites to link to your web site. Remember the popular kids in high school?
Well lets just say that in most cases popular kids got noticed way more, they usually
were social chair or prom queens and kings, top athletes and the list goes on. The
point is, the popular kids got noticed while the not so popular kids didn’t. This is
the same concept that search engines go on. If you are popular, then you get
noticed and how search engines decide whether you are popular or not is by how
many web sites link to you and how popular those sites are.

Hopefully that isn’t a painful analogy that brings up memories of your high school
days. So now that we know what Link Development is, lets talk about how we start
a link development campaign.

Finding Link Partners!

There are two types of link partners to go after, one is a one way link. This is a
directory, forum, or web site that links to your web site without you having to link
back to their web site. You can buy links now from web sites like:
http://www.textlinkbrokers.com, but I am not to sure how the search engines feel about
buying your popularity. The second type of link is a reciprocal link, which means
that if you put a link on your web page pointing to them, then they will put a link on
your web page pointing to you, the perfect “You scratch my back and I’ll scratch
yours”.

So now how do we find one way links? Well first off, the easiest way is through the
search engines. If you are doing link development for a real estate site, google: real
estate directory. There are plenty of directories out there that allow you to add your
site for free. Next you will want to look up real estate and find forums, so that you
can find posts that relate to you and add a reply giving some useful information
while providing a link to your web site. Please do not spam your link on forums,
only place a link when it makes sense to. For example if you are a Real Estate agent
in Vancouver BC, Canada and you come across a post saying, Where can I find real
estate listings in Vancouver. Then add a nice reply and your link at the bottom.
Finally, never forget about your friends and family, explain to them that by having a
one way link form their web site to yours it will help you boost your search engine
rankings.

It seems that reciprocal links do not have as much weight on the search engines as
one way links, but are much easier to get. The reason they are easier to get is
because you are helping the other web site get better rankings while they do the
same for you. So there are a few general rules you should follow while doing
reciprocal link development, first, try not to exchange with your competition as you
will just make it harder for you to come up before your competition. Second, only
exchange links with relevant sites. By relevant we mean that the site you are linking
from and to should relate to your web site, an example of this would be if you are a
real estate agent, you would want to link to mortgage brokers sites or home
renovation sites not children’s video game sites, however if the site is in your
locality you can link to them and mention in the link that they are a local business/
web site. Finally, always be honest and truthful when sharing links, do not put up a
link and then take it down a week later, if you agree to sharing links, stick to your
guns.

Finding reciprocal link partners is actually easier than you think. One of the best
things to do is find out who is linking to your competition and ask them if they
would also like to trade links. To do this, in Google type:
link:www.competitionswebsite.com. This will bring up a list of all the web sites that
have linked to that site, then just find the web masters e-mail and send him/her a
polite e-mail asking if they would like to exchange links. Do this for every major
competitors web site and you will have links coming at you left and right. Another
great resource is a free web site called sitesell. What this site does is lets you enter
your information into their database, including your e-mail, web site and what
keywords best describe your site, then it finds you people with the same keywords
and sends them an e-mail asking if they would like to exchange links. I have
received hundreds of links this way. I suggest you sign your self up right away at:
http://value-exchange.sitesell.com/.

Link Building – Tips Everyone Can Use

One of the keys to a strong and successful Web site or blog is attracting the right audience. Some people find this easy to do through paid advertising, but not everyone has the capabilities to acquire powerful advertising. Instead, people can rely on link building to expand their site’s viewership. This may be difficult for beginners, simply because they don’t know where to begin, but if it is researched well, it can be done by anyone with great results. Some link building tactics are easier to use than others, but there are some creative ways to build links today.

The first thing you need to know about link building even before you start is to know your audience and create links accordingly. Think of link building in the terms of advertising. You wouldn’t advertise for children’s toys during a show only adults will watch. It wouldn’t make sense business wise. Accordingly, you shouldn’t link your site to a site that has nothing in common with your own. Having your links be user-friendly will increase the chances of people actually linking to your site. On the same note, you shouldn’t accept links from other sites that don’t fit in with your site’s content.

Another way you can increase your link building is simply by asking people. Contact Webmasters of similar, but not competing, sites and ask them if they can link your site at the bottom. If you take this route, make sure you aren’t asking a competing Web site because the obvious answer will be no. Have the option of linking back available to them as a courtesy. They are more likely to agree if they can link on your site as well. Before you contact them, make sure you have a link ready. Most importantly, but often overlooked, is to make sure the site even has a links page.

A good tip for link building when you are approaching potential link sites is to be personal. Don’t send out a massive e-mail asking several sites for a link. Send an e-mail to each site, or better yet, call the person and actually speak with them. Be personal in each conversation by mentioning facts or aspects of their site you noticed and liked. While it may be difficult starting out, just remember that link building takes time. However, when executed effectively, it will pick up quickly because people looking to link build will spot your site on another site. They’ll then contact you to link to yours.

Link Building Strategies – How to Get the Most Links Pointing to Your Website

A great way to get your site noticed by search engines and visitors alike, is to have lots of links on other sites that point to yours. It gives your site credence and legitimacy. Links prove that your site is important, and they are digital proof to the search engines that you should be highly ranked. Here are a few tips on how to get links pointing to your site:

Add a link to your signature

Adding a link to your digital signature is an effective way to get your name out there. If you ask a question or give an answer in a chat or forum, you should always sign your name “John (or Jane) Smith from http://www.mysite.com”, that way, whenever your name is on the web, your site is too. This method is subtle, non-pushy, and effective.

Link Out

A great way to receive links is to give them. Link out to a similar non-competitive site and let them know about it. Write them a short e-mail letting them know a little about your business, the link, and of course when you sign the e-mail leave your URL. They may or may not give you a link back, but they will definitely click on your site, and you will get your name out there and improve your credibility.

Ask

Sometimes simply asking for a link will work wonders. Send out e-mail to about ten sites that are similar to your niche, and tell them about your business. Ask them for a link and what you can do for them in response. Maybe you can write an article about their site on your site, or some other marketing favor.

Join Google Groups

A terrific way to network is through Google Groups. Find a Google Group that supports your website’s focus and join it. If your business is hosting an event you can mention it to your group. If you have a simple question, you can mention it to your group. Got a unique idea? Mention it to your group. Always leave your digital signature when posting.

Yahoo Answers

Yahoo Answers can become quite addicting when you get into it, but it is an extremely effective way to create links. They won’t however, be seen by search engines, but they will be seen by thousands of people. Start answering questions about your website’s focus and add your site as a source at the bottom of your signature. Yahoo answers are seen by tons of people over and over. Especially if it is viewed by the asker as a “favorite”.

Link Building doesn’t have to be hard. If you only try a few times a week to get your links out there, it will really start showing in your Search Engine rankings. A few links will turn into hundreds of links in no time. So, like any good businessperson, keep at it and your efforts will be rewarded.

Link Building – When To Accept Link Exchanges and Drive More Traffic To Your Web Site

Do you constantly receive emails asking to exchange links with your web site?

Most folks instantly delete them (I do too) however sometimes there’s one that may need more consideration. So before you press the delete key scan the request to check if it will be beneficial to your web site.

When to Accept Link Exchanges

Before making any decision to exchange links check the person’s web site and ask yourself these questions:

Does it have a professional design?
How many backlinks does it currently have?
Do they carry links to unrelated web sites?
Do they link to pornographic or gambling sites?
Where is there link page located?
Does the site compliment yours?
Can you use anchor text?

Does it have a professional design?

Don’t send your visitors to a site that looks tacky. You need to relate with businesses that display a professional image.

How many backlinks does it currently have?

Google “yahoo site explorer” to check how many backlinks the site has. If it’s a new one it probably won’t have any. Before accepting a link exchange with a new website make sure the content compliments your own.

Do they carry links to unrelated web sites?

Links to unrelated sites means they accept visitors from anywhere. Search engines frown on this practice and may decrease your rankings thinking you are part of a link farm.

Do they link to pornographic or gambling sites?

You may be tempted to link to these sites because they get a lot of traffic however it’s not the type of visitor you need as they’re not interested in what you’re selling. Linking to these types of sites may get yours banned from the search engines.

Where is there link page located?

Ask where your the link will be located on their website. Sometimes it’s buried on a link page that contains 1000s of other links. You won’t receive any new visitors because they can’t find your web site.

Does the site compliment yours?

Link exchanges should be mutually beneficial. For example if your website sells sinks and the other person’s site is about granite counter tops they obviously are a good match. A customer buying a sink may wish to purchase a granite counter top (which you don’t stock on your website).

Can you use anchor text?

Anchor text (hyerlinked text) carries more weight in the search engines than a standard URL (website address). Instead of relying on them to place your link on their website provide the exact html code for them to insert. Check the code has been correctly inserted when completed.

Before exchanging links ask these tough questions so you’ll make a more informed decision. Quality links will direct more visitors to your online business.

How to Find a Reliable Link Building Company

It is necessary to know the importance of link building in the quest to get to the first page of several search engines but knowing the best way to start building such inbound links is very essential. One of the easiest ways you can start getting your site’s links built is taking up the services of the link building company. This is going to be one of the smartest move you have every made in your online marketing and web promotion campaign but you have to be careful so that you choose the best company that will guarantee the right results. Here are some tips that will be of immense help for you while searching for a link building company.

You may decide to go all alone but you would be saving lots of time and money if you can ask your friends or colleagues or some other folk’s whose sites are ranked high in Google. You may be surprised to realize that such fellows had made use of the service of one link building and search engine Optimization Company of the other. Their experiences and suggestions will be very helpful to you.

You can also take your company search to some of the notable SEO blogs of forums. You simply have to make your post regarding what you want or give detailed view of the type of link building you want to engage in and ask if any of the forum members might make some insightful recommendations. You will surely get floods of answers but one downside of this approach is that many of the response you will get may be coming from those that offer link building and SEO services. In this kind of scenario, you may expect some level of bias but you can still get some valuable tips from the crowd and possible settle for one.

You can also Google your search using terms as ‘high ranking link building company’. This will surely give you some results you will consider but do not forget to add your city or state if your aim is to work with a link building specialist in your vicinity. You have to thoroughly check the link builder you are considering so that any money you will spending wouldn’t be wasteful. Check their profile and ask questions such as demanding to know their present of former clients or websites they are promoting. This is one sure way of testing their competence because you will see the result of their professional link services from the sites they are already working with.

Apart from all these, you can still ask for referrals and testimonials from the company. This may afford you the opportunity to ask such former clients how they were treated when they worked with the link company. Note that if the company hesitates to provide such references, it may simply mean that they are hiding something or that they have nothing to offer. Your primary aim is to get a reliable company that will help you build one way back links that will push up the ranking of your webpages. You will have to carefully go about your search so that you will start getting guaranteed results in no distance time.